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  Release Print Magazine May/June 2007 Issue
 
 
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Product Code: 4003-RELEASEPRINT-MAYJUNE2007


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At last the thing is finished! You’ve poured years of your life into it—your blood, sweat, and credit rating—and you’ll be damned if you’re going to let your film decompose on the shelf or disappear into a hard drive. It was made to be seen, and the big question facing you now is: “Got distro?”

May/June’s Distribution 2.0 Reader is designed to give readers an overview of this constantly shifting revenue landscape. Distribution sure ain’t what it used to be, as Ron Merk laments in his short history of the last forty years of independent film distribution. As we wait for the next new money pot to reveal itself, some makers are bravely casting their intellectual property onto the internet and making it available for free to anyone with a high speed connection. Rick Prelinger and Katy Chevigny offer compelling cases in support of this approach.

And for those of us who still haven’t given up on getting paid, Scott Kirsner charts emerging new revenue opportunities, asking “Can a filmmaker produce a full-length feature on a low-enough budget that it will turn a profit solely with an internet release?” Arne Johnson’s latest installment of his column “The Gatecrashers” charts one filmmaker’s success in harnessing social networking and online grassroots marketing to power his self-distribution strategy. May/June also features articles on cinematographer Ellen Kuras, Luke Wolbach's feature doc Row Hard, No Excuses, Adrian Belic's Beyond the Call,, KQED's Truly CA, and more.

FEATURES
The Way I See It
Ellen Kuras on Her Brilliant Career in Cinematography
by Liz Nord

Ocean Duet
Two Men Test the Waters in Luke Wolbach’s Row Hard, No Excuses
by Michael Read

Golden State of Mind
The Desert Dreamers, Mighty Warriors, and Screaming Queens of Truly CA’s Wild West Coast
by Steven Jenkins

Just Keep Them Alive
Above and Beyond the Call of Duty with Adrian Belic
by Thomas Logoreci

DISTRIBUTION 2.0 READER
Distribulation
The Agony and Ecstasy of Indie Distribution
by Ron Merk

Free Is a Four-Letter Word
Finding Happiness with the New Economics of Distribution
by Rick Prelinger

OurTube
Web-Based Media That Makes a Difference
by Katy Chevigny

Mystery Cyber Theater
The Still-Unsolved Riddles of Digital Distribution
by Scott Kirsner

The Gatecrashers
Lance Weiler Gets Inside Your Head
column by Arne Johnson

INDIE BEAT
Ask the Documentary Doctor
On Milking Your Demo and Navigating Online Venues
column by Fernanda Rossi

Pony Up, Or Else!
Fundraise Like a Wolverine
by Holly Million

The Cutting Room Law
Location! ¡Localización!  
column by Jason Schlosberg

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